WRANGLER INSTALLATION
CLIENT
Ace Turtle
SERVICE
Installation
REGION
South
Rewiz unveils "For the Ride of Life," a motorcycle-themed art installation at the Wrangler jeans' stores. This masterpiece, blending industrial aesthetics with artistic finesse, symbolises the rebellious spirit shared by the brand and motorcycle culture.
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The meticulously designed motorcycle sculpture, crafted from pipes, reflects the dedication and craftsmanship reminiscent of a rider's journey. The choice of pipes pays homage to the industrial roots of motorcycle culture, transforming utilitarian elements into art that symbolises the untamed spirit of the open road. Positioned in the Wrangler store, the installation signifies the alignment of the brand's spirit with that of a motorcycle rider, embracing adventure, freedom, and authenticity.
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"For the Ride of Life" goes beyond visual merchandising; it becomes a tangible beacon, inviting onlookers and shoppers to reflect on the timeless allure of the open road and the unconfined spirit of motorcycle enthusiasts.
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