CLIENT
Pernod Ricard

SERVICE
Environment Design

REGION
Pan India

Pernod Ricard was set to launch their premium whiskey and they tasked us to design an exclusive tasting and experience lounge to promote the whiskey.

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We started with a classic, upscale theme that resonates with the elegance of premium whiskey. A colour scheme dominated by rich, warm tones like deep mahogany, burgundy, and dark leather browns. Accents of gold and brass to add a touch of opulence. We knew the lounge design would come alive with Oak barrel decor, so we incorporated replicas of oak barrels as decorative elements throughout the lounge to symbolize the ageing process, and soft amber lighting to evoke the whiskey's golden hue, for comfortable seating we chose plush leather and suede sofas, armchairs in whiskey-inspired shades. Arranged them in cosy seating areas with low coffee tables and bar counters with tall legged chairs. Added vintage elements like antique whiskey bottles, whiskey-related artwork, and old-fashioned glassware for a timeless feel. The brand's Oak tree insignia was consistently utilized across all touchpoints to reinforce the brand's visual identity and improve its memorability.