NEOS

CLIENT
Wadhwania Sports & Fashion Pvt. Ltd.

SERVICE
Store Design | Branding | Brand Communication

REGION
Mumbai | Surat

India, with its diverse population and dynamic economic growth, has witnessed a remarkable transformation in recent years, particularly in tier 2 and 3 towns. The surge in purchasing power, coupled with changing consumer preferences, has paved the way for the emergence of modern retail outlets housing both national and international brands in these smaller towns.

NEOS embarked on a journey to revolutionize the shopping experience for consumers in smaller towns. The challenge for us was to create a store design that not only appealed to the diverse tastes and preferences of the local population but also aligned with the brand's identity and values. The objective was clear: make NEOS a go-to destination for fashion-conscious shoppers in tier 2 and 3 towns.

Introduction

BRAND IDENTITY

We are dedicated to active lifestyles, sports and wellness, our mission is to provide everyone from first-time participants to professional athletes with the world’s best sports and fitness equipment, footwear and apparel.

STORE
CONCEPT

The multibrand sports outlet seeks to offer a diverse range of athletic wear, footwear, and accessories from renowned brands. The store's design concept revolves around creating a dynamic fusion of functionality, aesthetics, and brand representation. The goal is to engage customers, enhance the shopping journey, and establish a strong brand identity.