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SOLETHREADS CHENNAI

CLIENT
Solethreads

SERVICE
Kiosk Design

REGION
South

The brand Solethreads approached us to create vibrant retail kiosks at diverse locations, dedicated to showcasing our delightful product ranges, 'Gelato' and 'Marshmallow.' While the Gelato range emanates a kaleidoscope of colors and flavors, mirroring the vivacious aesthetics of beloved gelato scoops, the ‘marshmallow’ range is a playful twist on "Marshmallow" and "Mellow," reflecting the laidback yet energetic nature of this unique sub-range.
The kiosk is adorned with a melting pattern that defines both a melting gelato and a melting marshmallow, creating a visually stunning representation of the offered products. Incorporating a unique twist to the shopping experience, we have integrated ice cream vending machine-inspired footwear fixtures, seamlessly aligning with the theme and adding a whimsical touch to the ambiance. 
Embracing the Phygital trend, a touchscreen on the center panel facilitates online browsing and ordering, providing a seamless digital connection for our customers. To elevate the brand experience, a freezer stocked with actual gelato is on hand to treat customers, creating lasting memories. 
To represent the brand's strong ethos of sustainability, a footwear recycling stand was incorporated to resemble a washing machine. This initiative encourages patrons to recycle their old footwear, aligning with the brand's commitment to a greener planet.
The kiosks boast intricate design features, including a 3D waffle pattern and marshmallow-inspired designs on the walls. Neon lights accentuate the lively atmosphere, contributing to a vibrant and inviting setting. The use of bright pastel shades throughout the kiosk mirrors the hues of gelato and marshmallow, enhancing the overall aesthetic appeal.
For those seeking Instagram-worthy moments, outside walls are transformed into captivating story walls dedicated to the 'Gelato' and 'Marshmallow' product ranges. Melt patterns and playful words continue onto the floor as eye-catching stickers, making every step a delightful experience.
To provide a moment of repose and enjoyment, seaters in the shape of marshmallows have been introduced, offering both comfort and a touch of playfulness.
Solethreads space is not just offering footwear; it is crafting an immersive experience. Patrons are invited to step into the Gelato and Marshmallow wonderland, where every stride becomes a sweet adventure.

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