The OnePlus 8T launch campaign design embraced a sleek and futuristic aesthetic, reflecting the cutting-edge technology of the device. The campaign focused on a minimalist yet vibrant color palette, dominated by shades of teal and silver, symbolizing the phone's ultra-smooth 120Hz display and advanced hardware. Bold typography and sharp, dynamic lines were used to convey speed and innovation, while the visual elements, including light trails and abstract shapes, emphasized the phone's high performance and streamlined design. The overall look and feel were aimed at tech enthusiasts who value both style and substance.