VM FOR ADIDAS NEW STORE,
BENGALURU
CLIENT
Adidas India
SERVICE
VM Design
REGION
South
Imposing as it should be, this tall facade of adidas draws eyeballs when one goes down Brigade Road, Bengaluru, an ever-evolving hub of commerce, culture, and entertainment.
We were commissioned to create an immersive and sustainable experiential design for this flagship store.
The centrepiece of the store is an atrium installation that stretches from the ceiling to a remarkable 22 feet down, constructed entirely from recycled plastic waste and inspired by the iconic Adidas Parley shoe.
Adidas Parley is known for creating sportswear and footwear using materials that are sourced from recycled ocean plastic. These products often feature yarns made from plastic waste collected from beaches and coastal areas.
E-Waste Reimagined is a section where discarded electronic waste has been ingeniously transformed into planters for indoor greenery, promoting environmental consciousness.
​
E-waste planters serve as powerful symbols of sustainability and environmental consciousness. They remind us of the importance of recycling, upcycling, and making environmentally responsible choices in our daily lives.
These planters also offer an excellent educational opportunity. They demonstrate the potential for creative reuse and inspire people to think critically about the lifecycle of their electronic devices.
WALL MURAL
