ADIDAS ICC JERSEY LAUNCH KIOSK
CLIENT
Adidas India
SERVICE
Kiosk Design | App Design
REGION
Pan India
In an exciting partnership with adidas we were able to bring cricket enthusiasts closer to their sporting idols. We introduced a unique and interactive experience in select stores across India. These innovative Photo Booth Kiosks provided fans with the opportunity of a lifetime - the chance to take selfies with their favourite cricket players. Designed and executed with meticulous attention to detail, these kiosks added a new dimension to the fan experience, combining sports, technology, and excitement.
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The adidas Photo Booth Kiosks were strategically placed in select adidas stores across Delhi, Mumbai, Bengaluru and Chennai creating a buzz among cricket enthusiasts and shoppers alike. The magic, however, lay within these unassuming kiosks. Upon approaching the kiosk, fans were greeted with an intuitive touchscreen interface. This interface allowed users to select their favourite cricket player, choose from various poses, and even customize the background – all with just a few taps. The kiosk's user-friendly design ensured that fans of all ages and technological backgrounds could effortlessly navigate and create their perfect selfie moment.
The (AR)
Experience
At the heart of these kiosks was cutting-edge augmented reality (AR) technology. When a fan selected their preferred player and pose, the kiosk seamlessly integrated a lifelike 3D rendering of the player into the scene, creating the illusion that they were right there beside them. The result? Fans could capture the perfect moment that encapsulated their adoration for the sport and their favourite players.
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After taking their selfies, fans could instantly share their photos on their social media accounts, spreading the cricket fever far and wide.
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For many, it was an elevating fan experience, taking a selfie with their favourite cricket player was a dream come true. The kiosks turned this dream into reality by providing an immersive, interactive, and shareable experience.
CONSUMER JOURNEY
