At the Jio World Drive in BKC Mumbai, the melting pot of the finest International and Indian brands, with an array of unforgettable experiences. We were there to create what adidas wanted for their finest store in Mumbai! Adidas tasked us with merging the esteemed legacy of "adidas originals" as a lifestyle brand with the dynamic and cosmopolitan ambience of Mumbai, alongside its vibrant and culturally rich backdrop.

 

Our design team huddled, brainstormed and doodled for days and nights resulting in what we proudly present to you here.

 

The store sports an eclectic mix of Mumbai's iconic visual symbols. The chandelier at the lounge is made up of the unmistakable handles one holds on to while travelling in a Mumbai local train. The footwear wall featured a stunning pop art-inspired mural that paid homage to Mumbai's local culture. Bollywood, Vada Pav, Bandra-Worli Sealink, Gateway of India, BEST bus etc., all signify Mumbai's hustle and bustle, shaping the daily routines and lives of its residents.

 

One of the store corners featured elements from the local trains often referred to as the "lifeline of Mumbai",Dabbawalah, who provides a unique and efficient lunchbox delivery service.

Additionally, a retro TV was refurbished to showcase Adidas ads, adding a nostalgic element to the space.

 

Finally, the window display outside boasted of possibly the most recognisable of the logo’s, the adidas Trefoil design classic! This window is a tribute to the Trefoil design and the classic adidas Stan Smith shoes. This captivating recreation of the Adidas Originals Trefoil logo uses meticulously arranged terra-formed, chrome hand painted Stan Smith shoes.

 

The project successfully captured the spirit of both Adidas Originals and Mumbai, creating an unforgettable experience for customers