We've consistently demonstrated our prowess in creating captivating visual merchandising campaigns for major sporting events. adidas in partnership with FIFA World Cup is one such event that offered us a stage to showcase our creativity and innovation. We recognized the importance of aligning the visual merchandising required for adidas with the spirit of the FIFA World Cup.

Here, we'll delve into the successful visual merchandising activation we designed and executed at Decathlon, Bengaluru.

 

The objective was to promote exclusive merchandise like jerseys, cleats and fan apparel. Every element was intended to entice customers to explore further. Primary colours, logos, and even the iconic World Cup trophy were incorporated into the visual design, ensuring instant recognition. The touchpoints included an imposing entry portal, an eye-catching window display, and an island display unit prominently featuring the country jerseys of Argentina, Germany and Japan.

 

To sum up, all contributed to the allure of the merchandise and the overall shopping experience.